In this project, we organized an exciting in-store activation, bringing the dynamic energy of basketball to Melissa’s high-protein pasta promotion. With an engaging setup featuring a sports-inspired display and interactive elements, we created an immersive experience that captured shoppers' attention and highlighted the brand’s nutritious offerings.

Through our strategic planning and eye-catching execution, we successfully enhanced Melissa’s brand presence, drawing in customers and reinforcing the connection between high-performance nutrition and an active lifestyle. Discover how our innovative marketing approach transformed this in-store campaign into a winning experience for all.

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